School administrators face several challenges when communicating with parents about the next steps required for the Full Enrolment application after submitting an Expression of Interest application. The old user flow confused parents about what must be done to complete the two-step enrolment process. These steps included:

• parents to provide additional supporting documents

• requesting details about the child to update their student records

• and other actions that might occur after submitting an expression of interest application to a school.

The enrolment process takes place initially at the start of the public school's enrolment page where parents are given a choice on which type of enrolment form they wish to complete (see enrolment page design below). Although the Moving to High School two-step process page redirects parents to a new page, it doesn't explicitly convey the two-step process. These designs were created before I updated the content to what it currently shows on their Moving to High School website.

My Contribution

• Led design reviews and presentations with various stakeholders to prioritise designing high-value and impactful UI features.

• Synthesised research insights to inform design decisions: updated CTAs with clearer instructions and better placement to indicate the status of enrolment applications is still in progress or completed to improve conversion rates of parents completing the full enrolment form.

• Implemented user tracking behaviour on the click-through rate for CTA buttons and the bounce rate of parents leaving the Enrolment Hub after submitting an Expression of Interest and full enrolment form.

Old designs - what I was working with