Industry
Finance / Banking
Client
People First Bank - Academic project
Timeline
Jun - Aug 2024
A bank that serves a wider community
Project Summary
People First Bank aims to become a digital-first bank with an appealing offering for younger audiences to increase its market share among millennials and Gen Z. Its mission is to deliver enhanced products, digital capabilities and competitive pricing while supporting community and environmental initiatives.
My role
Working solely, I designed a responsive, mobile-first website for the banking industry, and presented my usability testing findings and final design work to the marketing and product design leads at Heritage Bank. I was one out of 4 other UI Designers who took the Harness Projects online course. Our weekly meetings involved sharing our designs with the group and mentor, Sam Hancock, which improved everyone's overall project.
People First Bank
Heritage Bank merged with People’s Choice Credit Union to create a new mutual bank, People First Bank. The bank has become Australia’s largest customer-owned financial institution. Its mission is to provide enhanced products, services, and digital capabilities while increasing support for community and environmental initiatives.
Track their money and savings
Valued customers
Use strong visual imagery
Participants preferred to see images/videos rather than the coloured gradient background (iteration 2), to better connect with the target audience and their different lifestyles.
