Cindy Chan | Product (UX/UI) Designer

Available for work

Cindy Chan

Product (UX/UI) Designer

Designing digital experiences that drive inclusive outcomes and create measurable impact—from tech startups to frontline support work.

About Me

🎯 4+
years experience
🚀 15+
projects delivered
🤝 5+
cross-functional teams
🏛️ 3
industries: Education, Banking, PropTech
📈 2
freelance partnerships

🎯 4+
years experience
🚀 15+
projects delivered
🤝 5+
cross-functional teams
🏛️ 3
industries: Education, Banking, PropTech
📈 2
freelance partnerships

{01} — Featured projects

{

Digital Agency

}

Driving Franchise Growth: From Clicks to Conversations

UI/UX Design

{

Banking, Academic work

}

Delivering customer-centred banking experiences for People First Bank’s merger launch

Web design & Usability Testing

{

Government / Education

}

Driving better enrolment outcomes by designing for parents and school staff needs

Product Design

I've also worked with

{02} — Tools & Skills

My creative toolbox

{02} — Tools & Skills

My creative toolbox

{02} — Tools & Skills

My creative toolbox

Figma

Wix

Framer

Adobe Photoshop

Front end coding (HTML, CSS, Java)

Front end coding (HTML, CSS, Java)

Front end coding (HTML, CSS, Java)

Software/App Design
Corporate Website
Landing Pages
Web Apps
Digital and Social Media Marketing

Software/App Design
Corporate Website
Landing Pages
Web Apps
Digital and Social Media Marketing

{03} — Process

How I Approach Design Problems

Discovery

🔍

Research what users need (especially those often overlooked)

Discovery

🔍

Research what users need (especially those often overlooked)

/3-5 weeks/

Discovery

🔍

Research what users need (especially those often overlooked)

System thinking

🧠

Think in systems, not just screens

System thinking

🧠

Think in systems, not just screens

/3-5 weeks/

System thinking

🧠

Think in systems, not just screens

Collaboration

✍️

Communicate decisions clearly across teams

Collaboration

✍️

Communicate decisions clearly across teams

/3-5 weeks/

Collaboration

✍️

Communicate decisions clearly across teams

Iterative Design

🔁

Test early and adapt fast

Iterative Design

🔁

Test early and adapt fast

/3-5 weeks/

Iterative Design

🔁

Test early and adapt fast

Accessibility

♿

Build inclusive experiences for all abilities

Accessibility

♿

Build inclusive experiences for all abilities

/3-5 weeks/

Accessibility

♿

Build inclusive experiences for all abilities

30%

average increase

in user engagement

30%

average increase

in user engagement

30%

average increase

in user engagement

7+

Years

of combined experience

7+

Years

of combined experience

7+

Years

of combined experience

24+

Projects

completed (UX/UI, digital marketing)

24+

Projects

completed (UX/UI, digital marketing)

24+

Projects

completed (UX/UI, digital marketing)

{04} — Testimonials

Don’t take my
word for it

* Take theirs

5.0
/ 5
Your ability to synthesise and communicate complex information so effectively highlights your strong communication skills…your keen eye for detail shines through in your clean, cohesive design patterns.
Sam Hancock
5.0
/ 5
Cindy’s dedication towards work is unmatched. The leadership skills that she presented during difficult situations is commendable. Having her on the team makes a huge difference.
Callum Bir

5.0
/ 5
Your ability to synthesise and communicate complex information so effectively highlights your strong communication skills…your keen eye for detail shines through in your clean, cohesive design patterns.
Sam Hancock
5.0
/ 5
Cindy’s dedication towards work is unmatched. The leadership skills that she presented during difficult situations is commendable. Having her on the team makes a huge difference.
Callum Bir

5.0
/ 5
Your ability to synthesise and communicate complex information so effectively highlights your strong communication skills…your keen eye for detail shines through in your clean, cohesive design patterns.
Sam Hancock
5.0
/ 5
Cindy’s dedication towards work is unmatched. The leadership skills that she presented during difficult situations is commendable. Having her on the team makes a huge difference.
Callum Bir

Driving Franchise Growth: From Clicks to Conversations

Delivering customer-centred banking experiences for People First Bank’s merger launch

Driving better enrolment outcomes by designing for parents and school staff needs

I've also worked with

I've also worked with

My creative toolbox

My creative toolbox